Rove Home Marasi Drive

Rove Home Marasi Drive is a fully furnished residential development by IRTH Development, branded under the Rove Home label. It is the second Rove Home property in Dubai and sits alongside the Dubai Water Canal in Business Bay. The project features studios and 1-2 bedroom apartments, plus half-floor and full-floor options for investors.

The development is the first in the UAE and the broader region to integrate ORI technology — a US-based system of robot-powered, expandable pocket walls that reconfigure living spaces on demand. Apartments also feature Italian built-in kitchen appliances, bi-fold glass doors, Google smart home automation, and 10-ft floor-to-ceiling heights that maximise the sense of space.

Units range from 340 sq ft for studios up to 1,055 sq ft for two-bedroom apartments. Prices start from AED 1,100,000, and all units are delivered fully furnished. Half-floor and full-floor configurations are also available for investors looking for larger holdings.

IRTH Development offers a 50/50 payment plan — 50% paid during construction and the remaining 50% on handover in Q1 2027. This structure gives buyers manageable instalments without heavy upfront commitment while the project is being built.

Handover is scheduled for Q1 2027. The development is currently off-plan, meaning buyers can secure units now at launch pricing before construction completion. The project's status makes it eligible for Dubai off-plan buyer protections under RERA.

Amenities span three distinct levels: a floating podium, a sky garden, and a rooftop. Residents have access to indoor and outdoor swimming pools, co-working spaces, a Rove Café, a convenience store, sports facilities, and relaxation zones. A unique external stairway connects the podium directly to the Marasi Drive waterfront promenade and the adjacent park.

The building fronts the Dubai Water Canal on Marasi Drive in Business Bay. Within a 15-minute drive, residents can reach Dubai International Airport, DIFC, Za'abeel, Dubai Mall, Burj Khalifa, Dubai Opera, and the Coca-Cola Arena. Walking-distance essentials include Gala Supermarket, Florence Medical Center, LIFE Pharmacy, and Maple Bear Nursery Business Bay.

Business Bay remains one of Dubai's highest-demand rental corridors, and the Rove Home brand carries strong recognition that supports occupancy rates. The ORI smart-living concept is a genuine differentiator with no direct competitor in the UAE market at present. Ownership also grants cross-property privileges across other Rove Home assets in Dubai, adding lifestyle value that supports long-term rental appeal.