Jumeirah Asora Bay

Jumeirah Asora Bay is an ultra-luxury beachfront development by Meraas, located within La Mer on Jumeirah Street, Dubai. It offers a limited collection of 4–6BR residences, one 7BR penthouse, and six beachfront villas. The project is positioned 5 km from Downtown Dubai with direct Arabian Gulf frontage.

4BR residences start from AED 45,000,000, while 5BR units begin at over AED 100M. 6BR beachfront villas are priced from AED 350M, and the single 7BR penthouse is approximately AED 500M. The blended rate is AED 8,000–9,000 per sq. ft. across the collection.

The development includes 4-bedroom, 5-bedroom, and 6-bedroom residences, six standalone beachfront villas, and one exclusive 7-bedroom penthouse. Sizes range from approximately 8,000 sq. ft. for the smallest units to over 30,000 sq. ft. for the largest villas and penthouse. Every unit includes panoramic Gulf views and private outdoor space.

Jumeirah Asora Bay is scheduled for handover in Q1 2029. The project is currently off-plan, allowing buyers to secure a unit under the 60/40 payment plan. Construction is being delivered by Meraas, one of Dubai's most established master developers.

Meraas offers a 60/40 payment plan on Jumeirah Asora Bay — 60% is paid during the construction phase and 40% is due on handover in Q1 2029. This structure gives buyers a manageable entry point for one of Dubai's most exclusive ultra-luxury addresses.

Residents have access to private beachfront with direct sea entry, infinity-edge pools, sun decks, spa suites, relaxation lounges, a state-of-the-art fitness center, and exclusive fine-dining. The development also provides dedicated concierge and valet services, children's play zones, and a marina with private mooring facilities.

The project targets the ultra-luxury segment, where La Mer beachfront properties are projecting rental yields of 5.5–7% and annual capital appreciation of 8–10%. Freehold ownership is available to all nationalities, and a purchase at this price point qualifies the buyer for a 10-year UAE Golden Visa.

Jumeirah Asora Bay sits on Jumeirah Street within the La Mer master community, 5 km from Downtown Dubai. Residents are immediately adjacent to J1 Beach, which hosts an established dining and retail strip. Dubai International Airport is approximately 20 minutes away, and key business districts are within a short drive.